The journey to 500 connections in one mouth

Solaris Analytics has many benefits to its product that if recognized will change a companies perspective of their target customer. This product can help so many companies save more money than they spend on web insights. However Solaris Analytics is still in the start up phase. Thanks to Martin’s fantastic remote team, the software is very close to finished. The team is eager to introduce the product into the market. But before that can happen the team will need to switch gears to focus on the branding and marketing aspects of the company in order to introduce their product to potential customers.

When taking any entrepreneur class the first lesson a student may learn is that it only takes on customers to start a business. This product has yet to be introduced to the market. This product is different then all of the others on the market because it allows all of a customer’s data to be in one place. The webinsight is also customized to customers to fit best with their needs. The price tag for a year-long subscription is also high, ranging between $40,000-$60,000. That being said, most of the customers want to insure that whatever business investments they make will end up making them more money overall. All Solaris Analytics needs is one customer to take a chance on their product.

The best way for Solaris to accomplish this is to create a detailed presentation to present to continue the list of clients. Yet the issue is still acquiring a pipeline to acquire these customers. There is power in having connections. Fortunately there is a company that specializes in business connections and that company is Linkedin. Linkedin allows a user to connect to any account without first making a connection as long as the message is 300 characters or less. In order to connect with these companies in a scalable and repeatable way we created a script to initiate the conversation. If a company responses then we will move forward in the conversation with the goal to set up a time to possibly deliver a demonstration for the customers so that they can interact with product to see how it can be easily integrated into their company. Although some companies take an easy route to curating a pipeline by buying lists of potential customers online, Solaris values ethics and procuring meaningful connections. Therefore, the Campbell team created a list of 500 potential customers with the hope of securing a meeting with at least 50 of the companies. By using this experiment I do think it is possible to secure at least one customer.

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

It’s been four weeks since we launched. What do we do everyday?

The Family and the Wedding Party — Starting a Startup Team

I failed thrice and I am ready to fail at more 20.

Interview with Lucy Liu, co-founder of Hongkong-based fintech unicorn Airwallex

Diversity in VC: Learnings from an LP Audit and how we can make this better together | Sapphire…

CFO Jatin Mazalcar on acting with integrity being the gold standard of any profession & how a…

Interface Startup Summit — Creating an ecosystem in the Malabar

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Casey Glover

Casey Glover

More from Medium

Best Gift to Mankind

GRACIOUSLY 101

Walt Whitman

Build on Darwinia 2–5: Understanding Crab Chain and Crab Smart Chain